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What people are going to see on my platform is cars from a different perspective – so that I’m still speaking the same language to the general public. I don’t ever want to get too technical.

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Alex Hirschi

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Only one per cent of the world actually care about the full-on technical specs of a car. Most people want to know how cool it looks, what gadgets it has, what the buttons do, what it’s like to drive and what it sounds like.

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When I go to rallies and I see other people driving, I feel I would much rather be behind the wheel myself. That is where I get the most excitement.

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April 21, 2024

When I go to rallies and I see other people driving, I feel I would much rather be behind the wheel myself. That is where I get the most excitement.

Previous

April 21, 2024

Only one per cent of the world actually care about the full-on technical specs of a car. Most people want to know how cool it looks, what gadgets it has, what the buttons do, what it’s like to drive and what it sounds like.

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