I think my knowledge of music theory is rooted in jazz theory, and a lot of the writers of standards – Rodgers and Hart, and Gershwin. Zooey Deschanel
We are working to understand the tastes of people born in the 1980s and 1990s – it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic. Zong Qinghou
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