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The bottom line – customers want delicious food served quickly in an interactive format, and they are increasingly unwilling to compromise.

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Steve Ells

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Chipotle is based on a very simple idea: We start with great ingredients, prepare them using classic cooking techniques, and serve them in a way that allows people to get exactly what they want.

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So much of today’s food is based on the exploitation of animals and the environment. Yes, it’s cheap, but at what cost?

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June 5, 2024

So much of today’s food is based on the exploitation of animals and the environment. Yes, it’s cheap, but at what cost?

Previous

June 5, 2024

Chipotle is based on a very simple idea: We start with great ingredients, prepare them using classic cooking techniques, and serve them in a way that allows people to get exactly what they want.

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The bottom line – customers want delicious food served quickly in an interactive format, and they are increasingly unwilling to compromise.

Steve Ells