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While ‘The Owner’s Manual’ is not a formula for guaranteed success by any means, we’re confident it will help reduce the failure rate of most startups that use our Customer Development process.

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Steve Blank

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Only by moving away from the comforts of your conference room to truly engage with and listen to your customers can you learn in depth about their problems, produce features to solve those problems, and learn what drives customers to recommend, approve, and purchase products.

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One of the biggest mistakes entrepreneurs make is not understanding the relationship they have with their investors. At times, they confuse VCs with their friends.

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June 5, 2024

One of the biggest mistakes entrepreneurs make is not understanding the relationship they have with their investors. At times, they confuse VCs with their friends.

Previous

June 5, 2024

Only by moving away from the comforts of your conference room to truly engage with and listen to your customers can you learn in depth about their problems, produce features to solve those problems, and learn what drives customers to recommend, approve, and purchase products.

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While ‘The Owner’s Manual’ is not a formula for guaranteed success by any means, we’re confident it will help reduce the failure rate of most startups that use our Customer Development process.

Steve Blank