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I think the success of any brand reboot is to acknowledge the heritage but to embrace and interpret it in a way that makes it relevant and wearable to the modern consumer.

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Simon Spurr

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The biggest thing I’m seeing – and I have to be careful what I say here – is that people are tired of the old guard and the familiar brands. They’re looking for more individuality and creativity, and that’s coming out of this whole new wave of younger brands: Thom Browne, Michael Bastian, Robert Geller, myself.

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All writers steal. You might as well steal from the best.

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June 5, 2024

All writers steal. You might as well steal from the best.

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June 5, 2024

The biggest thing I’m seeing – and I have to be careful what I say here – is that people are tired of the old guard and the familiar brands. They’re looking for more individuality and creativity, and that’s coming out of this whole new wave of younger brands: Thom Browne, Michael Bastian, Robert Geller, myself.

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I think the success of any brand reboot is to acknowledge the heritage but to embrace and interpret it in a way that makes it relevant and wearable to the modern consumer.

Simon Spurr