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Everyone is trying to say, ‘This is Gen Y; we’re not an old company. We’re not doing old content.’

Follow Me Written By

Shane Smith

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Advertisers realize that Gen Y is the largest purchasing cohort. Also, that you’re going to have to accept some different modes of thinking if you’re going to get to them.

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The first thing is to be patient, which is probably the hardest thing to do. Don’t worry if blokes are whacking you out of the park because you still have the opportunity to get him out next ball, even if it’s not the same ball.

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June 5, 2024

The first thing is to be patient, which is probably the hardest thing to do. Don’t worry if blokes are whacking you out of the park because you still have the opportunity to get him out next ball, even if it’s not the same ball.

Previous

June 5, 2024

Advertisers realize that Gen Y is the largest purchasing cohort. Also, that you’re going to have to accept some different modes of thinking if you’re going to get to them.

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