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Price point is always important for mass market commodities. Look at the iPhone. It’s expensive. But I think it is going to sell. It does something that people really want to do. People want to share it. It’s an emotional thing that goes beyond the price point. It has emotional power. You are connected to it.

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Satoru Iwata

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What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to hardware and software – by integrating them, we can be unique.

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Third-party publishers, like everyone, face increasing risks associated with creating games, and you have to target your resources to the right places and the right platforms.

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June 5, 2024

Third-party publishers, like everyone, face increasing risks associated with creating games, and you have to target your resources to the right places and the right platforms.

Previous

June 5, 2024

What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to hardware and software – by integrating them, we can be unique.

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