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If there’s a choice between tap water and bottled water, the consumer can make that choice. In a very large geography in the world, that choice does not exist.

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Muhtar Kent

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Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, ‘What is that?’

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The model of Coca-Cola is local, whether it’s investing, partnering, sourcing, producing, or selling. We market and distribute locally; we pay taxes locally. And it works.

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May 15, 2024

The model of Coca-Cola is local, whether it’s investing, partnering, sourcing, producing, or selling. We market and distribute locally; we pay taxes locally. And it works.

Previous

May 15, 2024

Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, ‘What is that?’

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