Morris Hite

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The ultimate test of a finished account executive is his ability to write a sound marketing plan.

Morris Hite

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Morris Hite

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Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t.

To be sure, the vast majority of people who are untrained can accept the results of science only on authority.

May 15, 2024

To be sure, the vast majority of people who are untrained can accept the results of science only on authority.

May 15, 2024

The ultimate test of a finished account executive is his ability to write a sound marketing plan.

Morris Hite

Other Quote

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t.

To be sure, the vast majority of people who are untrained can accept the results of science only on authority.

To be sure, the vast majority of people who are untrained can accept the results of science only on authority.

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t.

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The ultimate test of a finished account executive is his ability to write a sound marketing plan.

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