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To be a great concert marketer, we are shifting our focus from traditional media to online and mobile as direct ways to reach consumers.

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Michael Rapino

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Going into 2010, we didn’t expect the consumer pullback that happened. We all thought that the theory that concerts are recession-proof was true.

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There are a few places around the country, north shore of Oahu would be one that I would point to, where people really look out for each other; it’s a real local sort of a place and once you’re in that sort of ohana, or that family, everybody kind of looks out for each other.

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May 14, 2024

There are a few places around the country, north shore of Oahu would be one that I would point to, where people really look out for each other; it’s a real local sort of a place and once you’re in that sort of ohana, or that family, everybody kind of looks out for each other.

Previous

May 14, 2024

Going into 2010, we didn’t expect the consumer pullback that happened. We all thought that the theory that concerts are recession-proof was true.

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