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When a fan buys a ticket, we learn an enormous amount about them: What bands they like, where they live, how much they are willing to spend. Someday, a fan will be sitting in a bar and his cellphone will text message ‘Sonic Youth are playing tonight. Do you want to go?’ He’ll buy his ticket over the phone and walk to the concert.

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Michael Rapino

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You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I’ve ever met. These people understand the core of what their brand is and what their fans want.

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At a very young age in Canada, I had mapped out that my mission in life and my passion was live events.

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May 14, 2024

At a very young age in Canada, I had mapped out that my mission in life and my passion was live events.

Previous

May 14, 2024

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I’ve ever met. These people understand the core of what their brand is and what their fans want.

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