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Every one of our 10,000 taste buds is wired for sugar. But we aren’t born liking salt – we develop a taste for it at about 6 months.

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Michael Moss

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The biggest hits – be they Coca-Cola or Doritos – owe their success to complex formulas that pique the taste buds enough to be alluring but don’t have a distinct, overriding single flavor that tells the brain to stop eating.

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Don’t try to run your life through a single straw. Someone, some event, will cut it off.

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May 14, 2024

Don’t try to run your life through a single straw. Someone, some event, will cut it off.

Previous

May 14, 2024

The biggest hits – be they Coca-Cola or Doritos – owe their success to complex formulas that pique the taste buds enough to be alluring but don’t have a distinct, overriding single flavor that tells the brain to stop eating.

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