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The growing attention Americans are paying to what they put into their mouths has touched off a new scramble by the processed-food companies to address health concerns.

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Michael Moss

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The biggest hits – be they Coca-Cola or Doritos – owe their success to complex formulas that pique the taste buds enough to be alluring but don’t have a distinct, overriding single flavor that tells the brain to stop eating.

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Don’t try to run your life through a single straw. Someone, some event, will cut it off.

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May 14, 2024

Don’t try to run your life through a single straw. Someone, some event, will cut it off.

Previous

May 14, 2024

The biggest hits – be they Coca-Cola or Doritos – owe their success to complex formulas that pique the taste buds enough to be alluring but don’t have a distinct, overriding single flavor that tells the brain to stop eating.

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