Leo Burnett

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Plan the sale when you plan the ad.

Leo Burnett

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Leo Burnett

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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people – and he won’t do very well in advertising.

May 5, 2024

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people – and he won’t do very well in advertising.

May 5, 2024

Plan the sale when you plan the ad.

Leo Burnett

Other Quote

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people – and he won’t do very well in advertising.

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people – and he won’t do very well in advertising.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

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Plan the sale when you plan the ad.

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