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Media companies’ hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.

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Anita Elberse

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Think about trailers you see in theaters. If you’re seeing a Warner Bros film, the studio might have three of the five trailers. So having a hit helps you create the next hit.

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TV industry pays us as much as the leading guy or probably more. All our shows are women-oriented, and all the TV actresses are getting paid well. There is absolutely no discrimination over here.

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April 21, 2024

TV industry pays us as much as the leading guy or probably more. All our shows are women-oriented, and all the TV actresses are getting paid well. There is absolutely no discrimination over here.

Previous

April 21, 2024

Think about trailers you see in theaters. If you’re seeing a Warner Bros film, the studio might have three of the five trailers. So having a hit helps you create the next hit.

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