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Well, a lead is the most important thing about the story.

Follow Me Written By

Kurt Loder

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You find the most important thing that really grabs you, and put it right up top. Don’t bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It’s an immutable law of journalism. It just always works.

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And that’s very important, too, ’cause a lot of people just assume everyone’s a Democrat, or everyone’s a Republican or whatever, and they’re not. And that’s a really important thing to adhere to.

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May 4, 2024

And that’s very important, too, ’cause a lot of people just assume everyone’s a Democrat, or everyone’s a Republican or whatever, and they’re not. And that’s a really important thing to adhere to.

Previous

May 4, 2024

You find the most important thing that really grabs you, and put it right up top. Don’t bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It’s an immutable law of journalism. It just always works.

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