I’ve grown up in the film industry and I’ve been watching them, analyzing them, laughing at them, totally understanding them and getting their point of view, and, at times, taking up for them. So I’m part of it and it’s part of me. Zoya Akhtar
I think my knowledge of music theory is rooted in jazz theory, and a lot of the writers of standards – Rodgers and Hart, and Gershwin. Zooey Deschanel
We are working to understand the tastes of people born in the 1980s and 1990s – it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic. Zong Qinghou
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