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Julian Treasure

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You or I never buy an Intel product explicitly, and yet their sonic logo is far better known and more powerful than its visual equivalent. It’s probably worth hundreds of millions of dollars.

Julian Treasure

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Julian Treasure

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Sadly, piped music in so many public spaces is often just more noise. Rarely is it carefully designed to enhance our experience; much more likely it is there because retailers have subscribed to an incorrect view that music makes people spend more.

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Most of us walk around with our ears switched off because so much noise is unpleasant.

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May 3, 2024

Most of us walk around with our ears switched off because so much noise is unpleasant.

Previous

May 3, 2024

Sadly, piped music in so many public spaces is often just more noise. Rarely is it carefully designed to enhance our experience; much more likely it is there because retailers have subscribed to an incorrect view that music makes people spend more.

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