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As bad as we are at remembering names and phone numbers and word-for-word instructions from our colleagues, we have really exceptional visual and spatial memories.

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Joshua Foer

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Photographic memory is often confused with another bizarre – but real – perceptual phenomenon called eidetic memory, which occurs in between 2 and 15 percent of children and very rarely in adults. An eidetic image is essentially a vivid afterimage that lingers in the mind’s eye for up to a few minutes before fading away.

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The fact that books today are mostly a string of words makes it easier to forget the text. With the impact of the iPad and the future of the book being up for re-imagination, I wonder whether we’ll rediscover the importance of making texts richer visually.

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May 3, 2024

The fact that books today are mostly a string of words makes it easier to forget the text. With the impact of the iPad and the future of the book being up for re-imagination, I wonder whether we’ll rediscover the importance of making texts richer visually.

Previous

May 3, 2024

Photographic memory is often confused with another bizarre – but real – perceptual phenomenon called eidetic memory, which occurs in between 2 and 15 percent of children and very rarely in adults. An eidetic image is essentially a vivid afterimage that lingers in the mind’s eye for up to a few minutes before fading away.

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