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We shouldn’t be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.

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Jonathan Ive

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When you do everything to make the very best product, it also means you’re very focused on just a few products.

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It’s easy to think that craft can’t change but important to remember that all craft process was at some point new, at some point challenged convention – not to be contrary, but enabled by some breakthrough, some newly discovered principle, or sometimes some wonderful accident.

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May 3, 2024

It’s easy to think that craft can’t change but important to remember that all craft process was at some point new, at some point challenged convention – not to be contrary, but enabled by some breakthrough, some newly discovered principle, or sometimes some wonderful accident.

Previous

May 3, 2024

When you do everything to make the very best product, it also means you’re very focused on just a few products.

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