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True simplicity is, well, you just keep on going and going until you get to the point where you go, ‘Yeah, well, of course.’ Where there’s no rational alternative.

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Jonathan Ive

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When you do everything to make the very best product, it also means you’re very focused on just a few products.

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It’s easy to think that craft can’t change but important to remember that all craft process was at some point new, at some point challenged convention – not to be contrary, but enabled by some breakthrough, some newly discovered principle, or sometimes some wonderful accident.

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May 3, 2024

It’s easy to think that craft can’t change but important to remember that all craft process was at some point new, at some point challenged convention – not to be contrary, but enabled by some breakthrough, some newly discovered principle, or sometimes some wonderful accident.

Previous

May 3, 2024

When you do everything to make the very best product, it also means you’re very focused on just a few products.

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