We are working to understand the tastes of people born in the 1980s and 1990s – it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic. Zong Qinghou
When I first have an idea, I’ll spit-ball it with my husband: he’s my beautiful ideas sounding board. I usually have a year deadline from start to finish, so I’ll piss about for three months and pretend to get started. Then there’s four to six months of actual writing and, after that, submissions, edits, and eventually a finished product. Zoe Foster Blake
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