We are working to understand the tastes of people born in the 1980s and 1990s – it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic. Zong Qinghou
Mr Selfridge’ is a lot more accessible than shows like ‘Downton.’ Everyone knows the store, but not everyone knows the story. Having this store as the backdrop with all of society working under one roof, I think it really captures people’s imaginations. Zoe Tapper
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