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Gretchen Bleiler

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More and more, companies are realizing the value of their female consumers, and that’s showing up in the female-specific products they’re making, their marketing strategies, and even the feel of their companies internally.

Gretchen Bleiler

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Gretchen Bleiler

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I grew up snowboarding in two of the best states for the sport: Colorado and Utah. The world-class ski mountains in these neighboring states were key factors that allowed me to represent our country in two Olympics and numerous X Games.

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When I first started snowboarding, nobody trained off-hill. People weren’t going to the gym and getting stronger. Snowboarding was more self-expression, like skateboarding. It was just something you went and did. It wasn’t something you trained for.

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April 30, 2024

When I first started snowboarding, nobody trained off-hill. People weren’t going to the gym and getting stronger. Snowboarding was more self-expression, like skateboarding. It was just something you went and did. It wasn’t something you trained for.

Previous

April 30, 2024

I grew up snowboarding in two of the best states for the sport: Colorado and Utah. The world-class ski mountains in these neighboring states were key factors that allowed me to represent our country in two Olympics and numerous X Games.

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