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Brand loyalty starts in the cradle and ends in the grave, as I wrote in my first book, ‘Branded: The Buying and Selling of Teenagers.’

Follow Me Written By

Alissa Quart

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It gives me a huge buzz when people say they’ve enjoyed my books, because this grew out of a hobby, and it’s an absolute passion, and it’s lovely when I get feedback.

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Uber is hardly the first company to exploit the financial vulnerability of teachers – and the desperation of public schools more broadly – to score PR points. Amazon, Boeing, Bank of America, and other corporations have played the part of school benefactor, offering everything from reward programs to school supplies.

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April 21, 2024

Uber is hardly the first company to exploit the financial vulnerability of teachers – and the desperation of public schools more broadly – to score PR points. Amazon, Boeing, Bank of America, and other corporations have played the part of school benefactor, offering everything from reward programs to school supplies.

Previous

April 21, 2024

It gives me a huge buzz when people say they’ve enjoyed my books, because this grew out of a hobby, and it’s an absolute passion, and it’s lovely when I get feedback.

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