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Advertising is what you do when you can’t go see somebody. That’s all it is.

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Roles don’t fascinate me. It is the narrative, the screenplay that is fascinating.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

April 27, 2024

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

April 27, 2024

Advertising is what you do when you can’t go see somebody. That’s all it is.

Fairfax Cone

Other Quote

Roles don’t fascinate me. It is the narrative, the screenplay that is fascinating.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

Roles don’t fascinate me. It is the narrative, the screenplay that is fascinating.

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Advertising is what you do when you can’t go see somebody. That’s all it is.

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