We are working to understand the tastes of people born in the 1980s and 1990s – it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic. Zong Qinghou
I would fly to Los Angeles just for a cheeseburger with pickles and extra tomatoes from In-N-Out. Zoe Kravitz
Raze’ is a horror/action film and they asked me to get involved when it was just in the developmental stage – they also brought be on board as one of the producers and that is really what drew me to it. Zoe Bell
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