Follow - Write - Create

One Min Read

5 Views

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Follow Me Written By

David Ogilvy

Other Quote

Previous

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Next

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

Next

April 25, 2024

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

Previous

April 25, 2024

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

No Comment! Be the first one.

Leave a Reply Cancel reply

You must be logged in to post a comment.

Related Items

We live in a globalising world. That means that all of us, consciously or not, depend on each other. Whatever we do or refrain from doing affects the lives of people who live in places we’ll never visit.

Zygmunt Bauman

Partnerships are increasingly seen through the prism of promises and expectations, and as a kind of product for consumers: satisfaction on the spot, and if not fully satisfied, return the product to the shop or replace it with a new and improved one! You don’t, after all, stick to your car, or computer, or iPod, when better ones appear.

Zygmunt Bauman

In a consumer society, people wallow in things, fascinating, enjoyable things. If you define your value by the things you acquire and surround yourself with, being excluded is humiliating.

Zygmunt Bauman

Some musical directors have more chutzpah. They pick up the phone and talk people into giving. I prefer to call and say ‘thank you’ after the money has been contributed.

Zubin Mehta